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How to Write a Million Dollar Sales Letter!
by Joe Vitale
Bruce Barton, co founder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)
When you consider that the average successful [...]

The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
By Joseph Sugarman - Psychological Triggers
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will [...]

Discover a Master Wordsmith’s Secret for Turning Everything You
Say into Wealth, Well-Being and Personal Success
By Ted Nicholas
You might think this strange, but every day, before I start
work, I stand up, look to the sky, throw my hands in the air,
and shout out loud: “I feel terrific!”
This is what I call an ‘affirmation’ — positive self-talk [...]

How to Instantly Double the Response of Any Ad, Letter or Web Promotion
by David Garfinkel - Killer Copy Tactics
Masters of marketing know a secret that most business people
don’t. I’m going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few [...]

How to Hypnotize People into Reading Your Sales Materials!
by Joe Vitale
On a sunny, warm day in August, 1996 I kneeled over the grave of
P.T. Barnum and had one of the most remarkable experiences of my
life.
I had begun researching the famous showman in order to write my
forthcoming new book, There’s a Customer Born Every Minute (to
be [...]