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If you’ve ever studied copywriting, you’ve surely heard or read that famous title many times over. Of course it was by the talented John Caples. Thing is, it was written back in 1926, but it’s just as powerful today, as it was back then.
Why do i bring this up?
I was searching for some recipes the [...]

How to Write a Million Dollar Sales Letter!
by Joe Vitale
Bruce Barton, co founder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)
When you consider that the average successful [...]

The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
By Joseph Sugarman - Psychological Triggers
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will [...]

Discover a Master Wordsmith’s Secret for Turning Everything You
Say into Wealth, Well-Being and Personal Success
By Ted Nicholas
You might think this strange, but every day, before I start
work, I stand up, look to the sky, throw my hands in the air,
and shout out loud: “I feel terrific!”
This is what I call an ‘affirmation’ — positive self-talk [...]

How to Instantly Double the Response of Any Ad, Letter or Web Promotion
by David Garfinkel - Killer Copy Tactics
Masters of marketing know a secret that most business people
don’t. I’m going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few [...]

How to Hypnotize People into Reading Your Sales Materials!
by Joe Vitale
On a sunny, warm day in August, 1996 I kneeled over the grave of
P.T. Barnum and had one of the most remarkable experiences of my
life.
I had begun researching the famous showman in order to write my
forthcoming new book, There’s a Customer Born Every Minute (to
be [...]