If you’ve ever studied copywriting, you’ve surely heard or read that famous title many times over. Of course it was by the talented John Caples. Thing is, it was written back in 1926, but it’s just as powerful today, as it was back then.
Why do i bring this up?
I was searching for some recipes the other night when I came across an advertisement banner for one of the diet companies. I think it was for eDiets, but try as I might, I couldn’t find the ad again before writing this.
What caught my attention was the working on the ad, can’t remember it word for word, but…
“Losing 60 Ponds was great, but the romance that followed was..”
To make it even more dramatic, they had a video or annimated clips of a lady in major tears, tears of joy of course.
As soon as I read that title, right away I thought of the famous Caples ad.
Goes to show, some things never go out of style. While there are new words these days, as evidence of the ad, some things still work, even 80 years later.
So… Next time you find a old copywriting or advertising book at the local new and used, better grab it because I might be right behind you.
I’ll try to find that ad again, and post it if i do, now it’s bugging me.
convert this post to pdf 
