How to Write a Million Dollar Sales Letter!
by Joe Vitale

Bruce Barton, co founder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)

When you consider that the average successful letter gets about
a 0.02% response, Barton clearly leaped past anyone else in his
letter writing skills. But what was his secret? After studying
Barton’s letters, books, private memos, speeches, and
advertising campaigns, I’ve discovered Barton’s method. I’ve
used his technique to write my own letters and I’ve been
astonished at the results. One letter got a 20% response.
Another nailed a 10% response. Still another is approaching a
97% response (ninety-seven per cent!)! (It, too, is in The Seven
Lost Secrets Of Success.)

I will now reveal the technique I’ve been using: Bruce Barton’s
“Secret Formula.”

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How to Hypnotize People into Reading Your Sales Materials!
by Joe Vitale

On a sunny, warm day in August, 1996 I kneeled over the grave of
P.T. Barnum and had one of the most remarkable experiences of my
life.

I had begun researching the famous showman in order to write my
forthcoming new book, There’s a Customer Born Every Minute (to
be released in October, 1997). I had visited the Barnum Museum,
the Historical Library in Bridgeport, Connecticut, and met with
Barnum scholars, biographers, and collectors of his writings. I
wanted to visit Barnum’s grave and pay my respects. Little did I
know that the incredible, magical experience would change my
life forever…

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