How to Write a Million Dollar Sales Letter!
by Joe Vitale
Bruce Barton, co founder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)
When you consider that the average successful letter gets about
a 0.02% response, Barton clearly leaped past anyone else in his
letter writing skills. But what was his secret? After studying
Barton’s letters, books, private memos, speeches, and
advertising campaigns, I’ve discovered Barton’s method. I’ve
used his technique to write my own letters and I’ve been
astonished at the results. One letter got a 20% response.
Another nailed a 10% response. Still another is approaching a
97% response (ninety-seven per cent!)! (It, too, is in The Seven
Lost Secrets Of Success.)
I will now reveal the technique I’ve been using: Bruce Barton’s
“Secret Formula.”
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The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
By Joseph Sugarman - Psychological Triggers
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will trigger
greater sales response — often far beyond what you could
imagine…
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Discover a Master Wordsmith’s Secret for Turning Everything You
Say into Wealth, Well-Being and Personal Success
By Ted Nicholas
You might think this strange, but every day, before I start
work, I stand up, look to the sky, throw my hands in the air,
and shout out loud: “I feel terrific!”
This is what I call an ‘affirmation’ — positive self-talk to
charge up my emotions and help me produce my very best work. An
affirmation can be as simply as “YES!”…as uplifting as “I’m
very happy at this moment!”…or as determined as “I’m willing
to do whatever is necessary to succeed!”
Try it for yourself right now. Choose a positive message you
want to tell yourself. Then stand up, put your head back, throw
your arms up, and shout it out loud. Makes you feel
uncomfortable? Good! You’ve just discovered how powerful
words can be.
Unlimited Success & Wealth are All In the Words You Use
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How to Instantly Double the Response of Any Ad, Letter or Web Promotion
by David Garfinkel - Killer Copy Tactics
Masters of marketing know a secret that most business people
don’t. I’m going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few words.
What words are those? The first words… in any letter, ad or
Web page. The words that make up the headline…
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How to Hypnotize People into Reading Your Sales Materials!
by Joe Vitale
On a sunny, warm day in August, 1996 I kneeled over the grave of
P.T. Barnum and had one of the most remarkable experiences of my
life.
I had begun researching the famous showman in order to write my
forthcoming new book, There’s a Customer Born Every Minute (to
be released in October, 1997). I had visited the Barnum Museum,
the Historical Library in Bridgeport, Connecticut, and met with
Barnum scholars, biographers, and collectors of his writings. I
wanted to visit Barnum’s grave and pay my respects. Little did I
know that the incredible, magical experience would change my
life forever…
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