So the kids and I are at the local Hastings, I knew they wouldn’t leave me alone till they could spend their Christmas money. Almost as bad as Christmas eve! If you’ve never heard of Hastings, they are a bookstore slash electronics, music and video store, little of everything.

While the kids are quickly eliminating the balances of their gift cards, I’m browsing the magazine racks for something to peak my interest. I naturally pass by the computer magazines, geek time, then it hits me. I’ve seen them before, but never thought about it.

I’m talking about those computer magazines that come with a CD attached firmly to the cover. I don’t know if you’ve seen these, but they go for like $15 a pop! The magazine would usually set you back about 5 bucks, but since they come married with a CD full of related software, they up the ante.

Think about that for a minute, triple the price by adding a CD that probably has a net cost to the company of a quarter, if that. Not a bad profit increase if you ask me. Sure the CD comes with software, but I can almost bet it’s either shareware or begotten free from software companies looking to grab new customers.

What could you add to your product(s) to increase the price? Maybe a low cost addition that could double or triple your selling price?

If your looking for ideas, check out my Warrior Special Offer, it comes with “Profits Multiplied”, over 50 ways to double and triple the value and price of your products.

The magazines are doing it, why not you?



  convert this post to pdf

Like this post? Subscribe to my RSS feed and get loads more!