I am a avid reader, though I never seem to find enough time to read as much as I’d like. Even with a growing stack of yet-to-be-read books, I still find myself walking around Barnes and Noble, looking for yet another gem to add to my collection.

The reason for this post was my amazement at the checkout counter on a recent visit to my favorite bookstore. Of course the service was perfect, very helpful, friendly and happy to take my money, but it’s what the clerk did’nt do that surprised me. She did’nt put a bookmark in any of my newly purchased books. It got me to thinking, a major bookseller, second probably only to amazon, and they did’nt understand a perfect, little and inexpensive piece of marketing.

What better to remind me where I purchased my books? Every time I stop reading, I place a bookmark to keep track of my page. I’ll probably see that little piece of paper at least a few dozen times before I finish the book. Guess what? I start a new book and I’ll need a bookmark again. Not only a constant reminder, but a reusable one. How much better does it get? Well, my point, they don’t get it.

I have yet to figure out how to include a bookmark with an e-book, after all it is not a physical product. But how often can you remind your reader about yourself or your products and services in your next e-book or free report?



  convert this post to pdf

Like this post? Subscribe to my RSS feed and get loads more!