One company in particular seems to have a great hold on “cool”. Today I’m talking about Apple.

Can’t say my Ipod is really that much better than other mp3 players I’ve owned in the past. In fact I’ve come to believe that my last mp3 player had better sound and I know I had little trouble playing all my songs on the old one. Can’t say the same for the current player. But the new one is “cool”.

I could say the same for my cell phone, it does it’s job and works perfectly fine, but I must admit, I’ve got my eye on a new Iphone. Why? Well I could say it’s because it has all those great features (mine doesn’t even have a color screen), but honestly, I could probably live without it if I had to. My world would still keep going on, even without. I could get by, but again, it’s pretty cool.

Maybe it’s more than just a corner on “cool”, maybe it goes a little deeper? Such as, “we” would be cool if we had it. Hhmm.. interesting.

Could you make your product or service cool? Or make your customers feel cool for having your stuff? There’s always a way.



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