The other day I received an email from a marketer, on who’s list I am a current subscriber. What surprised me was the fact that the one sales link in the mail, did not work, it took me to a 404 page. Of course things happen, I make mistakes every day, no one is perfect. I know I am a terrible speller, thats why I double check my writing and use spell check before publishing.

I see many mails with grammer and spelling mistakes, more often than I would have guessed.

Still others place their “ads” far below the content, what if the reader does’nt scroll down?

Another marketer sends me emails where the links in the copy are not active, how are readers going to click? How many will go to the trouble of copy and paste?

Do you have a procedure for creating your mailings? Maybe a procedure like the following:

1).  Re-read

2).  Spell-check

3). Verify Links

Just a general procedure list, sure you can create one for your own system or how you work. Maybe write it or print it up and post it where you can see it all the time.

Or you could take the chance of sending out mails that don’t produce?



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