Recently, on one of the forums I read, one of the members who builds lists,  posted a question that got me to thinking. She had what she thought was a problem with spam complaints. In reality it was a very low number. There are always going to be people that are just well, pissed off at life. Think we’ve all been there at some time in our lives.  No matter how well you run your business, there will always be certain people who will never be pleased or happy. Thats life, let them go and move on.

I am by no means a list building expert, but the first thought that came to my mind was, did she create an impression? If your reading this, I am guessing you are on at least one list, if not many. Is it not true that there are certain marketers that have created an impression, that you not only know who they are, but even look forward to their e-mails? Then again there are yet others that you have to scratch your head and wonder why they are sending you e-mails?

There’s the problem. The solution?

From my own take. The marketers that created an impression on me, have been those that added personality to their marketing. Not just personality, there has to be more, I don’t know about you, but I’m not looking to buy personality, I have my own. These marketers also provide valuable and usable content. They did’nt give away the store, but they did give me something I could use.

Will your subscribers remember you?

Next time you go to copy and paste a pre-made affiliate auto-responder message, maybe you’ll stop and create your own impression?



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