When your mail your list, how many end up in the spam or trash folder of your readers email in-box? Do you even have a clue? If you have no idea, your only doing half the job. To make the most profit from your list, you know you need as many eyeballs checking out your copy as possible. Only make sense. How many will never see your prized piece of writing if it ends up in the spam folder?

Here’s an easy solution, test. How? If you don’t already have, create email accounts at the major email services such as Yahoo, Google or Hotmail. Create a test list on your auto responder with the the email accounts from above. Before blasting your mails to your list, send them to the test accounts and find out if they end up tagged as spam or trash. Often it can be just a a word that gets you nailed. Other marketers have found just their url in the emails set off the filters, you may need to use a url forwarder or link mask script.

Another good reason to test your emails, I’ve mentioned before but in case you did’nt read it, is to  check the links in your mailings. One list I “use to” be on sent me emails where the links where not active. Did I go through the trouble of copy and paste? Nope.

You can have the best copy and product in the world but if your list does’nt see the mail, how much are you losing?



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