I opted out of yet another list today.

I originally subscribed to this list because it was suppose to be geared toward list building, a favorite subject of mine lately. It was titled, list building ideas. I just went though all the e-mails I recieved from this marketer, to double check, and not one related to the subject I signed up for. In reality every e-mail was just to sell me something, every one of them. To top it all off this marketer did’nt even try selling me anything that was related to my interest.

After I unsubscribed I ended up on their website, and it was not even remotely related.

I not bashing any one here, this person looks like they really work hard and put some effort into their mails. Right off the bat they are doing more than 98% of the population becasuse they are taking action.

This person could very well be making money off this list.

But..

What if all I recieved was information about list building? What if I recieved information on the subject I was interested in that I could use or even learn from? What if they tried selling me services and products targeted to my interest? At the very least I would have stayed on their list and a good chance I would have bought something.

I’ve spent many years pushing affiliate programs, to many it seems at times. One train of thought has always done well for me and made me money…

Targeting.

I target the traffic coming in with ads and copy focused on their interest and as narrow as I possibly can get. Same holds true for a mailing list. It’s worked for me, for over 8 years.

Now it’s your turn.



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