Being on a number of lists, obviously I see quite a few mails from those building and running lists. A couple things in particular I’ve been seeing lately that inspired me to write this post.

You should always be reminding your subscribors, that they opted in to your list and where they signed-up. Right up top so it’s the first thing they see. Often I need to double check the entire e-mail to figure out where it come from.

Not only reminding them they signed up, but also branding your name in every mail. On a side note, using your name in the subject can also make a big difference as to wheither or not they even open your mails.

Branding yourself or your service can make a huge impact. Not only getting your name out there in the public, but building trust as you go. We can never get enough trust can we?

The quicker a subscriber realizes who you are and remember they did indeed sign up for your list, the less chance you’ll get spam compliants. These points are even more important if you do not mail very often.

Part 2 coming soon..



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