Although, I’ve know this one for some time, a guy that goes by the name of the Conversion Doctor brought it all back.

He’s done some amazing testing. Testing many of the littile “tweaks”, most folks don’t even stop to think about. Small things that can make a big difference.

His latest test talks about the color and style of links, hyperlinks. His results show with statisical data, the best pulling or most clicked links are blue and underlined, the same type of link you see above for his blog post.

For a while I was trying to make my sites look more “in”, I was digging into CSS and changing my links to look cool and artistic. I changed the color and took out the underline, I was on my way. To be honest, I set it up so long ago, I really was’nt paying attention, but my sites looked so good. Good does’nt pay the bills.

It took Google dumping me once again, not completely, but still losing a good chunk of traffic, to get me looking at improving my numbers. I run a few directories which of course list sites other than my own. I did get smart and place my links at the top of each category, but then it hit me. I did’nt need my links to look cool, I needed them to pop, stand out above the rest. It did’nt take me long to figure out what I was doing to my own click though rates. It was amazing the difference when I changed my style sheet, the links stood out bold and beautiful. I don’t have the stats as proof, but I can tell you I made just as many sales with the lower traffic volume. Even better when my sites start climbing back up the serps. A few thousand too many links to track.

If you stop to think about it, it only makes sense. When surfers see a blue underlined link, they know it’s a hyperlink, they have been conditioned.

Still don’t believe me? Visit the Conversion Doctor, he’s got the proof and the numbers.



  convert this post to pdf

Like this post? Subscribe to my RSS feed and get loads more!