As email marketers, the last thing we want are spam complaints. As i’ve mentioned in other posts, there will ALWAYS be people that complain your spamming them. You could have double opt-in and there will still be some folks who some how think you spammed them. There are also people that forget they even signed up for your list.

This can often happen when with give away type leads, same for co-registration with many different participants. Think about it for a minute. If your a surfer signing up for all kinds of freebies, will you remember every one of those you signed up for? I probably would’nt. I personally only sign up for offers that I am really interested. You know though, there are probably quite a few people out there, that sign up for every freebie they can get their hands on.

The same can be true for co-registration leads that come from sources that contain a large number of offers. Disected, it’s very similar to the above.

I am not saying either source should not be used, far from it. Both strategies can really build your list, just keep in mind, your spam compliant rate may go up.

Time has run out for me today.

Next post, some more thoughts on the subject.



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