I was lucky enough to get a brand spanking new Video Ipod for fathers day. I could not ask for a better family.

What really impressed me about the Ipod was when I opened that new box and how cool everything was. If you want a company to follow, apple has to on the top of the list. I’m not talking about just the device itself, we all pretty much know what they look like or how they work and many people already have one.

What stood out to me was everything including the box. Just from looking at the box itself, you knew you got something special, not the same old packaging every other company uses. Everything was arranged nice and neat inside, even the cables had their own separate divided pouch. Each cable had a plastic protector on the end. The entire package was, well, cool. Oddly, even the little icon to install the software stood out among the rest of the other icons on my hard drive.

Talk about a company that does everything high class and cool. Could you learn from them?

Many people say the appearance of a website is not that important.

What if Apple believed that appearance or looking cool was’nt important?



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