I’ve always known words can be powerful, well, I should say to a certian extent. I don’t think I’ve every really thought about it, real serious. A couple of folks have got me thinking lately, for one it was James Brausch and Keith Baxter resounded the same train of thought on a podcast, even giving his thoughts on the subject.

Oddly I got sucked in to YouTube today, my son sent me a link for some funny video’s of Dave Lettermen. I try to stay away from that place because It’s too easy for me to get side tracked. And the internet is full of diversions.

It got me to thinking, how did Lettermen get so popular, if he did’nt talk, where would he be? If comedians could’nt speak a word, who would laugh? What if a Hemmingway book had no text? What if the bible had no Words? Of course these are all different types of words, but the words made a difference, they had power in their own way.

How many of us, if not all of us, want approval from those close to us, like our spouses, moms, dads, out children. Just a simple “I’m proud of you.” Powerful words.

They say a Picture can save a thousand words. Can not a word also paint a thousand pictures?

Next time I write copy I know I’ll think a little different.



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