Marketing


Facebook. The next big Marketing tool?

Okay, while I’ve had a facebook account/profile for some time, I never put much into to, actually very little. Guess I had one just to have it.
Come to find out, Internet Marketers are really eating it up. Not hard to see why, as you it is a much better marketing tool compared to say, Myspace.
I [...]

How to Trigger a Successful Sale Through the Power of Psychological Triggers

The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
By Joseph Sugarman - Psychological Triggers
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will [...]

What is Guerrilla Marketing?

What is Guerrilla Marketing?
by Mark Joyner
History is full of stories where tiny, unadvanced armies have
handily defeated better equipped and much larger armies.
The history of these battles is the history of guerrilla
warfare.
There are similar stories in business.
One example is that of the “Marlboro Man”. Before the Marlboro
Man, the Marlboro brand of cigarettes was ranked 31st - [...]

Guerrilla Insights Into Direct Response

Guerrilla Insights Into Direct Response
by Jay Conrad Levinson
Direct response marketing is a lot different from indirect
response marketing, although guerrillas like it best when the
two are teamed up. The first is geared to obtain orders right
here and right now. The second is geared to obtain orders
eventually. Although a fair amount of standard, indirect
marketing often is necessary [...]

What do People Want Online? It’s not what you think it is.

What do People Want Online? It’s not what you think it is.
by Jay Conrad Levinson - Marketing on Steroids
What people want online is a question guerrillas ask themselves
a lot. Whether it’s for fun or work or something else,
understanding a consumer’s motives once he or she logs on is a
necessity. But the experts don’t seem to [...]

Do you buy cool?

One company in particular seems to have a great hold on “cool”. Today I’m talking about Apple.
Can’t say my Ipod is really that much better than other mp3 players I’ve owned in the past. In fact I’ve come to believe that my last mp3 player had better sound and I know I had little trouble [...]

It’s just a phone stimpy

Seems every day I see a commercial for yet another “new” cellphone. Am I the only one?
What’s amazing is that every “new” phone is still just a phone. In reality, do any of them really have some new feature that no other cell phone doesn’t have?
Nope.
Are they “cooler” than the rest?
You betcha.
Besides the Iphone [...]

Where’s my bookmark?

I am a avid reader, though I never seem to find enough time to read as much as I’d like. Even with a growing stack of yet-to-be-read books, I still find myself walking around Barnes and Noble, looking for yet another gem to add to my collection.
The reason for this post was my amazement at [...]

Marketing - Will you be good or bad?

I just read an article about marketing by Gary Simpson entitled, Rich Jerk, Poor Jerk. It talks about how certain marketers use almost abusive marketing tactics in an effort to sell their product. You’ve probably seen them, they are the ones that act as though they are better than you and the obvious fact [...]