The other day I was asked to review a new e-book, which I am always happy to do. The marketer asked for the review to gather some testimonials for the sales page. Nothing wrong with getting others to help sell your product, we know social proof can be a very powerful selling tool.

Problem was, least in my mind, this marketer did not ask for feedback, only testimonials. The product was not terrible, it contained a good number of solid ideas, but for me, it was so general, hardly any specifics on how to actually put the ideas in to action. Some of the ideas were not explained very well.

They say, never fall in love with your product or get to close, for a number of reasons. First and foremost you do not want to get in the frame of mind that you are the only one needed to say your product is great. I am not saying this is the case with the marketer I mentioned, but it makes me wonder.

I may be over cautious, but I never feel my products are good enough and I am always looking for reviews. I am no expert e-book writer, but so far the reviews have been very positive, so I must be on the right track. My point is, I want to know if it’s good or bad. I don’t want to trust only my opinion, as I might be too close in the first place.

I’d rather know up front and fix it, than try selling it and have many unhappy customers. I also know, many dissatisfied customers won’t even tell me they were unhappy, they just wouldn’t buy from ever again and probably spread the word. Not a good thing.

Do you ask for feedback on your products?



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