They Laughed When I Sat Down At the Piano But When I Started to Play!
If you’ve ever studied copywriting, you’ve surely heard or read that famous title many times over. Of course it was by the talented John Caples. Thing is, it was written back in 1926, but it’s just as powerful today, as it was back then.
Why do i bring this up?
I was searching for some recipes the [...]
How to Write a Million Dollar Sales Letter!
How to Write a Million Dollar Sales Letter!
by Joe Vitale
Bruce Barton, co founder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)
When you consider that the average successful [...]
How to Trigger a Successful Sale Through the Power of Psychological Triggers
The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
By Joseph Sugarman - Psychological Triggers
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will [...]
How to Instantly Double the Response of Any Ad, Letter or Web Promotion
How to Instantly Double the Response of Any Ad, Letter or Web Promotion
by David Garfinkel - Killer Copy Tactics
Masters of marketing know a secret that most business people
don’t. I’m going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few [...]
The Secret Behind Million-Dollar Ads
The Secret Behind Million-Dollar Ads
by David Garfinkel - Advertising Headlines That Make You Rich
Want a little secret to turn your advertising into an
irresistible magnet for customers?
Dale Carnegie knew the secret, and that’s one reason his book
“How to Win Friends and Influence People” has sold more than 15
million copies. In fact, British Airways recently named it, [...]
Why Some Ads Fail Miserably While Others Succeed Wonderfully
Why Some Ads Fail Miserably While Others Succeed Wonderfully
by David Garfinkel - Advertising Headlines That Make You Rich
The voice on the other end of the phone was tense and impatient.
It was a prospective client calling. After we introduced
ourselves, he got right to the point: “Our advertising isn’t
working and we need some help.”
Who I was talking [...]
“The 10 Laws for Writing Letters that Get Results.”
“The 10 Laws for Writing Letters that Get Results.”
By Joe Vitale
The following is a letter in response to a question about
how to write sales letters. This is something you could
model in layout, tone, and ideas, to write your own letters.
By the way, this is where your letterhead should go.
Dear Fellow Chicago Seminar Attendees,
Jerry Jenkins asked [...]
I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy
I Almost Flunked English But Went On To Make Millions of
Dollars Writing Sales Copy
By Joe Sugarman - Psychological Triggers
The Guinness Book of World Records listed Joe Girard as the
“World’s Greatest Retail Salesman” for 12 consecutive years. He
holds the singular distinction of having sold an average of six
cars a day over his career. Recently, Joe Girard [...]
The E-Factor: Two Ways to Instantly Get More Back from Every Promotion
The E-Factor: Two Ways to Instantly Get More Back from Every
Promotion - by David Garfinkel - Killer Copy Tactics
Allow me to introduce you to the mysterious “E-Factor.” It’s
mysterious because it has two meanings.
Both meanings will help you get more business from any promotion
you do. So without further ado, here’s how you can use the
“E-Factor” to [...]
How Powerful are words?
I’ve always known words can be powerful, well, I should say to a certian extent. I don’t think I’ve every really thought about it, real serious. A couple of folks have got me thinking lately, for one it was James Brausch and Keith Baxter resounded the same train of thought on a podcast, even giving [...]
