I ran across a blog post on another site that got me to thinking and was something I needed to post about.

The post talked about buzz marketing, but really should have been title differently, as it was not on spot, least in my opinion, hang with me a second here…

The whole deal was that he started a buzz group, not totally a bad idea. Obviously the group was going to be a place were members could vote, digg, stumble other members stories. I’m not saying this is a totally bad idea, it does have some merit and will probably bring “some” traffic to the members web properties.

But this is not really Buzz Marketing.

To get real buzz, your story has to be buzz worthy in the first place. If the story sucks, it doesn’t matter how many diggs or stumbles it gets, its not going to bring in the holy mother of traffic. The story is the big key to real success or failure.

As I said, I am not putting down the idea, it would be useful and the person was taking action, can’t knock that.

So when your looking for a shot at the big time and real Buzz Marketing, start with the story first, then get some help getting it out there.

  convert this post to pdf

Okay, it’s not my case study, but something I found very interesting.

I’ve been a fan of buzz marketing for some time, the problem is, to create something that is Buzz Worthy or one that really gets attention is not something that can be created by following s a few steps. Not to mention, many end up becoming complete flops. I believe timing also plays a big part in the success or lack of.

Anyways..

Since I’ve been putting some real effort into my Twitter marketing (getting more followers), I was witness to some recent real-time buzz marketing. A user by the name of “thebusybrain” posted to his blog how he was able to get 600 new Twitter followers in less than 24 hours.

Talk about getting some attention, though it was mostly negative, as most did not agree with his method. Then again, as they say, any press is good press? As you can see on the blog, he received quite a few comments,good or bad, he sure created a buzz. I doubt it was intentional or planned, just worked out that way.

Just thought it was a prime example of Buzz Marketing. Something you might want to add to your collection of case studies. You do have a collection right?

And don’t forget to follow me! http://twitter.com/RonKillian

  convert this post to pdf