twitterOkay, it’s not my case study, but something I found very interesting.

I’ve been a fan of buzz marketing for some time, the problem is, to create something that is Buzz Worthy or one that really gets attention is not something that can be created by following s a few steps. Not to mention, many end up becoming complete flops. I believe timing also plays a big part in the success or lack of.

Anyways..

Since I’ve been putting some real effort into my Twitter marketing (getting more followers), I was witness to some recent real-time buzz marketing. A user by the name of “thebusybrain” posted to his blog how he was able to get 600 new Twitter followers in less than 24 hours.

Talk about getting some attention, though it was mostly negative, as most did not agree with his method. Then again, as they say, any press is good press? As you can see on the blog, he received quite a few comments,good or bad, he sure created a buzz. I doubt it was intentional or planned, just worked out that way.

Just thought it was a prime example of Buzz Marketing. Something you might want to add to your collection of case studies. You do have a collection right?

And don’t forget to follow me! http://twitter.com/RonKillian



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