Buzz MarketingI ran across a blog post on another site that got me to thinking and was something I needed to post about.

The post talked about buzz marketing, but really should have been title differently, as it was not on spot, least in my opinion, hang with me a second here…

The whole deal was that he started a buzz group, not totally a bad idea. Obviously the group was going to be a place were members could vote, digg, stumble other members stories. I’m not saying this is a totally bad idea, it does have some merit and will probably bring “some” traffic to the members web properties.

But this is not really Buzz Marketing.

To get real buzz, your story has to be buzz worthy in the first place. If the story sucks, it doesn’t matter how many diggs or stumbles it gets, its not going to bring in the holy mother of traffic. The story is the big key to real success or failure.

As I said, I am not putting down the idea, it would be useful and the person was taking action, can’t knock that.

So when your looking for a shot at the big time and real Buzz Marketing, start with the story first, then get some help getting it out there.



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