Guru is so over used today, maybe I should say “Leaders” in the market.

Anyway, It amazes me just about every day, how the leaders don’t even practice what they preach. I don’t say this to put them down. I say it to impress upon you, you can be just as good, if not better than the so called leaders.

A few leaders I’ve been watching of late really surprise me. All three of them preach staying in touch with your subscribers. I completely agree with that line of thought, it really can make the difference between some income and a barrel full of money. Funny thing is, how often do you think I hear from these guys? Very rarely.

These same three leaders also tell me that the best leads are customers who have already bought products from you. Again, I agree completely, they are right on. I should be on all three of these markters customer lists, as I’ve bought at least one product from each. Two of them I have purchased multiple products from. Once more, how often do I hear from these guys? The same answer, once in a great while. There’s a good chance I would purchase more from these leaders, if I only heard from them. Their loss.

One last thing that comes to mind. The same guys say how important a proper support system is for your business and products. Right on again, could’nt agree more. But, alas, only one of the three has a on-line support ticket system. We all know e-mail is not 100% reliable, there is no doubt about it. Being such and important aspect of business would you leave it up to a system that is not 100% reliable? How much could you lose? One of these guys even mentions over and over how many times refunds can be curbed greatly with a proper and reliable support system. That is 100% correct and only makes sense to any one. Sadly this same person only uses e-mail links embedded on a web-page, even for paying customers.

I’ll say it again, these guys provide some solid ideas, not just the same old recycled junk that seems to be in the majority for information sellers.  Each one gets me saying wow, this is great stuff as I read and listen to their works. This post was not to blast any one, I will get every penny back that I have spent with them, the information will pay for itself many times over.

I only created this post to show you, you can beat the “guru’s”.  So often we look up to certian people, while they might derserve it or have earned it, often they are not as superior as we might believe. With just three examples, you could beat the leaders at their own game. As you can see, it’s often just the little things.

Little things that can make a huge difference.

What will you do today?



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