I’m no economist, so I am sure some one will correct me, but hears my thoughts…

Seems lately so many marketers are preying on the fears of a bad economy, it’s like all I see lately. Not the normal, it’s bad times, it’s like the economy is going to completely collapse any day now and we’ll all be a deep pit of dispare.

I understand it’s marketing, maybe I should embrace it more myself, but I really don’t want to, for a good reason.

I’m not going to say times are great and it’s all a big hoax, but honestly, what actually fuel’s the fire, the fire of every one thinking we’re all screwed right now?

First in line is the media, as most of their stories are on the negative side and they have to add even more despair and dread. Sadly it’s what gets and keeps people watching. Why do we feed off negativity?

Second comes the marketers, using the media negative reporting, adding even more despair to really twist the prospects fear gland. To bad it wasn’t a gland, some that could be removed.

It’s not like millions of dollars mysteriously disappeared from the economy. Sure folks have had to pay more for gas, and gas prices have increased other products, and money has moved around some, but it’s not the end of the world.

The money is still out there and believe it or not, people are still spending.

The big reason I bring this up is the fact that when we start “believing” our sales will decrease or our business might suffer, there’s a good chance it will do just that.



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