Archive for October, 2008

wordpress Found out the other day, three of my Wordpress-Hosting blogs were suspended. I believe it was because they were too promotional. I am not upset with the service, it’s their service and their rules. They sure provide a great service and make some incredible free blogging software. I think I’d also say my hats off to them for creating a space, that is not all marketing, all the time.

I thought I posted some good content, with only 2-3 links per post. I am guessing my RSS feed in the side bar for my store was a little too much. I see many other blogs that have links, so can’t see how my lnks were the reason for my penalty. I’ve heard rumors, they did not like marketing, guess I proved the rumor.

Anyways, here’s another chance to learn from me, how I learned the hard way and avoid the mistakes I make. This is also very important to show, never put your important work anywhere that you do not have total control, it could all disappear into cyber space at any time.

Second lesson would be, don’t over market all the time. Some times just getting a link is all you can get, and that’s often good enough.

So, did you learn anything?

Any one else get their Worpdress blogs knocked off the net?



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Buzz MarketingI ran across a blog post on another site that got me to thinking and was something I needed to post about.

The post talked about buzz marketing, but really should have been title differently, as it was not on spot, least in my opinion, hang with me a second here…

The whole deal was that he started a buzz group, not totally a bad idea. Obviously the group was going to be a place were members could vote, digg, stumble other members stories. I’m not saying this is a totally bad idea, it does have some merit and will probably bring “some” traffic to the members web properties.

But this is not really Buzz Marketing.

To get real buzz, your story has to be buzz worthy in the first place. If the story sucks, it doesn’t matter how many diggs or stumbles it gets, its not going to bring in the holy mother of traffic. The story is the big key to real success or failure.

As I said, I am not putting down the idea, it would be useful and the person was taking action, can’t knock that.

So when your looking for a shot at the big time and real Buzz Marketing, start with the story first, then get some help getting it out there.



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twitterOkay, it’s not my case study, but something I found very interesting.

I’ve been a fan of buzz marketing for some time, the problem is, to create something that is Buzz Worthy or one that really gets attention is not something that can be created by following s a few steps. Not to mention, many end up becoming complete flops. I believe timing also plays a big part in the success or lack of.

Anyways..

Since I’ve been putting some real effort into my Twitter marketing (getting more followers), I was witness to some recent real-time buzz marketing. A user by the name of “thebusybrain” posted to his blog how he was able to get 600 new Twitter followers in less than 24 hours.

Talk about getting some attention, though it was mostly negative, as most did not agree with his method. Then again, as they say, any press is good press? As you can see on the blog, he received quite a few comments,good or bad, he sure created a buzz. I doubt it was intentional or planned, just worked out that way.

Just thought it was a prime example of Buzz Marketing. Something you might want to add to your collection of case studies. You do have a collection right?

And don’t forget to follow me! http://twitter.com/RonKillian



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I’m no economist, so I am sure some one will correct me, but hears my thoughts…

Seems lately so many marketers are preying on the fears of a bad economy, it’s like all I see lately. Not the normal, it’s bad times, it’s like the economy is going to completely collapse any day now and we’ll all be a deep pit of dispare.

I understand it’s marketing, maybe I should embrace it more myself, but I really don’t want to, for a good reason.

I’m not going to say times are great and it’s all a big hoax, but honestly, what actually fuel’s the fire, the fire of every one thinking we’re all screwed right now?

First in line is the media, as most of their stories are on the negative side and they have to add even more despair and dread. Sadly it’s what gets and keeps people watching. Why do we feed off negativity?

Second comes the marketers, using the media negative reporting, adding even more despair to really twist the prospects fear gland. To bad it wasn’t a gland, some that could be removed.

It’s not like millions of dollars mysteriously disappeared from the economy. Sure folks have had to pay more for gas, and gas prices have increased other products, and money has moved around some, but it’s not the end of the world.

The money is still out there and believe it or not, people are still spending.

The big reason I bring this up is the fact that when we start “believing” our sales will decrease or our business might suffer, there’s a good chance it will do just that.



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twitterOkay, I’ve had a Twitter account for some time, can’t remember how long actually. I tweeted a few times here and there, but nothing big. I never saw much value in it, or any return. Also in the back of my mind I was thinking, “This might not be a good thing, I get distracted enough as it is”.

Recently, I’ve changed my mind. I should say, I’m going to give it some effort. In talking to a fellow IM’er and noticing what others are saying about Twitter, It seems I never gave it much of a chance. I also learned, it can bring in some traffic and create some sales. That’s enough to get me to take a second look…

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Blog SEO 101

I try helping people, usually on forums, how to SEO their blogs, but few seem to get it or listen, or they seem to blow off what I say.

First off, I am not claiming to be some SEO Guru, I am always learning. Even so I do pretty good, I’ve had sites getting over 20k uniques a day in a pretty competitive niche.

So for those that want to listen and at least try their hand…

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Okay, when it comes to PLR, I am a little bias as I have a store that contains low priced private label rights digital downloads.

Even with my bias, there are a few reasons why I believe it can suck…

It sucks when you use it as a gift for a give-away event. No, let me say it differently. When you use it as a gift and you don’t change it. Good chance many people have already seen it or already have it just by seeing the outdated terrible looking cover. You automatically lessen your list potential. At the very least make a new cover! It wouldn’t hurt, to change the product itself.

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