
As I go through my inbox today, once again thinking I am on too many lists, many that bring me no value.
Don’t get me wrong, you, I and them are all here to make money. Not dogging any one.
Today though I got to thinking, what happened to originality?
As I am going through the messages, once again for the umpteenth time I get one that Urgently tells me not to buy from so and so marketer.
“Important: Do NOT Buy Joe’s Big Marketing Package”
You know how many times I’ve seen that subject line used? How about you? From just about evern Tom, Dick and Harry, every one and their brother. Okay I think you get my point.
Thing is I know exactly what they message is all about, I know the drill.
In reality they do want me to buy Joe’s big Deal Thingy, but of course they want me to buy it from them and they are going to make it worth my while by piling on all kinds of bonuses I can only get from them! If I don’t buy the deal of the century from only them, I am going to miss out, Big-Time! (okay).
Now I realize they are using this tactic because it works, or it use to? I doesn’t work on me any more, maybe I am an odd duck. I doubt it, I’m sure I am not the only one that is tired of see it. I am not likely to open it and read it either.
All goes back to my question, what happened to originality? Seems marketers are using the same lines over and over, they are going to die sooner or later, they are going to lose their effectiveness at some point in time, if they haven’t already.
The question to you is, do you want to be the a part of the herd, using the same old tired headlines and watch your response rate drop like a lead balloon?
Having a hard time coming up with interesting Subject lines? Try Traffic Sucking Headlines, plenty of ideas to get your juices going and your subscribers opening your mails.
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