Wheither you like them or not they are kicking butt and taking names in so many ways. The reality is, they really are not doing anything any other company could not do, it’s really kind of shocking.
A good case in point is one of their competitors, Barnes and Noble. I love going to a B&N real world store and spending a hour or more, along with many other worms, but when I’m looking to buy online, I’ll buy from Amazon, sorry Barnes and Noble. It’s mainly the price, your buying the exact same product, why should I pay more? They both deliver quickly without problems.
It’s not price I’m talking about in this post, it’s the huge differences online between the two, the big differences in their selling process.
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Okay, it’s a squeeze page I put up the other day, but not bad so far.
Do you track your conversions? Your Squeeze Pages or Sales Letters?
No? Shame on you!
On a new Internet Marketing forum I joined recently, Standing Start Profits, I mentioned one of my goals was to work less, seems I was not the only one in that camp. Then again, who doesn’t want to work less and maybe make more?
I mentioned a few things I was going to do, or ones that I already did to cut my work load but I got to thinking today and realized there’s a big hole most people miss.
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The other day I was asked to review a new e-book, which I am always happy to do. The marketer asked for the review to gather some testimonials for the sales page. Nothing wrong with getting others to help sell your product, we know social proof can be a very powerful selling tool.
Problem was, least in my mind, this marketer did not ask for feedback, only testimonials. The product was not terrible, it contained a good number of solid ideas, but for me, it was so general, hardly any specifics on how to actually put the ideas in to action. Some of the ideas were not explained very well.
They say, never fall in love with your product or get to close, for a number of reasons. First and foremost you do not want to get in the frame of mind that you are the only one needed to say your product is great. I am not saying this is the case with the marketer I mentioned, but it makes me wonder.
I may be over cautious, but I never feel my products are good enough and I am always looking for reviews. I am no expert e-book writer, but so far the reviews have been very positive, so I must be on the right track. My point is, I want to know if it’s good or bad. I don’t want to trust only my opinion, as I might be too close in the first place.
I’d rather know up front and fix it, than try selling it and have many unhappy customers. I also know, many dissatisfied customers won’t even tell me they were unhappy, they just wouldn’t buy from ever again and probably spread the word. Not a good thing.
Do you ask for feedback on your products?
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Homer Simpson Summed it up Perfectly…
“How is education supposed to make me feel smarter? Besides, every time I learn something new, it pushes some old stuff out of my brain. Remember when I took that home wine making course, and I forgot how to drive?”
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I couldn’t tell you for sure, but I wouldn’t be surprised.
I recently joined his site called Standing Start Profits (say that three times fast), and I was pleasantly surprised. I’ve hooked up with other membership sites in the past and I’ve usually been disappointed. So many make the big promises that they don’t keep.
When I first read about Lee’s site, to be honest, I was kind of Leary. Like I said, I’ve been there done that. One reason I wasn’t to sure about the deal was the fact that he talked about having a active forum with experts and everything. Last site I joined that was suppose to have an active forum, it was less than active and the marketer seemed to busy to even answer questions or keep up with his members.
I understand we are all busy, just don’t make promises your not going to keep.
This is not so with Lee’s site. I have to say I was shocked, the forum alone is more then active and folks are getting answers. Here’s a small snapshot of the forum, part of it that is:
Of course the forum is just a small part of the site. Lee also put up some outstanding videos that are all about content with no fluff. I haven’t finished them all yet, but I have to say they are more then good.
I don’t recommend a product to often, namely because I don’t see that many that qualify as out standing. Standing Start Profits is one of those rare gems.
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I received an e-mail from another marketer today about Google Alerts. It was John Ritskowitz talking about how this tool alerted him to the fact that some one was making fun of a person with a similar name. It was all a joke and something to laugh about, no big deal.
It did get me to thinking though. I use Google Alerts to show me when my name comes up, pretty much any where on the internet. For a marketer this is a must have tool, for several reasons.
First and foremost you need to know when folks are talking down your product or service, for what ever reason. Many times you can rescue your good name and spin the bad away. If done right you could come out the hero and gather yourself some new fans, buying fans.
For most of us, when some one doesn’t speak up for themselves, it often looks like guilt by omission. Then again, if you do not know about a “situation”, it’s tough to fan the flames.
I don’t mean to say it’s all negative news. Some one might be recommending you or your service or product. You could thank them or show up in person and possibly make some sales or positive contacts.
The nets a big place, you sure can’t be everywhere all the time. Let Alerts do the work for you. Granted you’ll probably get alerts for some one else with your same name, I get them at least every other day, but it’s a start. Beware, some one might call you a loser 
Maybe John will see this?
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How to Write a Million Dollar Sales Letter!
by Joe Vitale
Bruce Barton, co founder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)
When you consider that the average successful letter gets about
a 0.02% response, Barton clearly leaped past anyone else in his
letter writing skills. But what was his secret? After studying
Barton’s letters, books, private memos, speeches, and
advertising campaigns, I’ve discovered Barton’s method. I’ve
used his technique to write my own letters and I’ve been
astonished at the results. One letter got a 20% response.
Another nailed a 10% response. Still another is approaching a
97% response (ninety-seven per cent!)! (It, too, is in The Seven
Lost Secrets Of Success.)
I will now reveal the technique I’ve been using: Bruce Barton’s
“Secret Formula.”
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I see it quite often, folks talking about their search engine ranks. Problem is most folks who are new to the web, don’t understand it. Time after time I see some one complaining that while they rank well for “such-in-such” keyword or phrase, they don’t see any traffic. They don’t understand how they can be listed well, but no one visits their site.
More…
Most every time it’s because they don’t understand the first rule for getting traffic from the like of Google or Yahoo.
Remember this well…
You have to rank well for keywords or phrases that internet surfers actually type in that search box. You could rank #1 for “Buzz Cola”, but if one one is searching for it, how many visitors do you think you’ll get? Zip, Zero, Naddy. Again, ranking for anything does not mean you will see any traffic.
That is, unless you have the rank-o-matic tool.
So, how do you discover what people are searching for? Use the right tools.
First I recommend is Word Tracker. Although it’s about $50 a month, it will pay for itself many times over.
If your on a budget, a nice free tool can be found over Digital Point.
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The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
By Joseph Sugarman - Psychological Triggers
A desire to buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will trigger
greater sales response — often far beyond what you could
imagine…
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Some folks just don’t seem to get it.
I see it everyday. Just the other day, some one wanted to know what niche was the best for blogs. Another wanted the best ways to get traffic. Both are valid questions, no doubt.
Sadly, as soon as I talked about creating high quality content first and foremost, know what the response was? Not a peep, not a word.
Why is it so few people understand that content should always come first. Sure you might get away with junk in the short term, but sooner or later it’s going to cost you. How? No love from the Search Engines, trust me on this one, I know from experience. The painful experience of watching my traffic and sales go down the drain.
More…
My content was not terrible, nor was it junk and I sure did not use some site scrapper to “steal” content to build my empire. Yes I do consider it stealing when the sole purpose is to only use it to make money or gain traffic. You know what I’m talking about. No matter, those sites don’t last for long.
I see so many people struggle getting traffic to their web properties and providing little, real content. Look at most high traffic web sites and you’ll notice one important fact, they provide valuable or interesting content. Something folks want to read, laugh about, learn or raise their voice. If marketers spent as much time on content as they do about traffic, things could be so different.
If the shoe fits..:)
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Discover a Master Wordsmith’s Secret for Turning Everything You
Say into Wealth, Well-Being and Personal Success
By Ted Nicholas
You might think this strange, but every day, before I start
work, I stand up, look to the sky, throw my hands in the air,
and shout out loud: “I feel terrific!”
This is what I call an ‘affirmation’ — positive self-talk to
charge up my emotions and help me produce my very best work. An
affirmation can be as simply as “YES!”…as uplifting as “I’m
very happy at this moment!”…or as determined as “I’m willing
to do whatever is necessary to succeed!”
Try it for yourself right now. Choose a positive message you
want to tell yourself. Then stand up, put your head back, throw
your arms up, and shout it out loud. Makes you feel
uncomfortable? Good! You’ve just discovered how powerful
words can be.
Unlimited Success & Wealth are All In the Words You Use
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How to Instantly Double the Response of Any Ad, Letter or Web Promotion
by David Garfinkel - Killer Copy Tactics
Masters of marketing know a secret that most business people
don’t. I’m going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few words.
What words are those? The first words… in any letter, ad or
Web page. The words that make up the headline…
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The Secret Behind Million-Dollar Ads
by David Garfinkel - Advertising Headlines That Make You Rich
Want a little secret to turn your advertising into an
irresistible magnet for customers?
Dale Carnegie knew the secret, and that’s one reason his book
“How to Win Friends and Influence People” has sold more than 15
million copies. In fact, British Airways recently named it, “The
Business Book of the 20th Century.”
It’s a great book. But if Dale had titled it “How to Remember
People’s Names and Curb Your Incessant Urge to Argue,” do you
think it would have sold as well? Probably not. There’s great
power in good titles.
What you may not realize is the words “How to Win Friends and
Influence People” are not only the title of the book. Those
words were also the headline of a mail-order ad, which sold the
book. The ad ran successfully for many years and sold hundreds
of thousands of copies.
So what does this have to do with turning your advertising into
an irresistible customer magnet?
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How to Hypnotize People into Reading Your Sales Materials!
by Joe Vitale
On a sunny, warm day in August, 1996 I kneeled over the grave of
P.T. Barnum and had one of the most remarkable experiences of my
life.
I had begun researching the famous showman in order to write my
forthcoming new book, There’s a Customer Born Every Minute (to
be released in October, 1997). I had visited the Barnum Museum,
the Historical Library in Bridgeport, Connecticut, and met with
Barnum scholars, biographers, and collectors of his writings. I
wanted to visit Barnum’s grave and pay my respects. Little did I
know that the incredible, magical experience would change my
life forever…
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